The EY Future Consumer Index highlights how Generative AI (GenAI) is reshaping CPG and retail industries, as well as consumer behavior. Companies are moving beyond pilots to fully integrate GenAI across their value chains, boosting productivity and engagement. Brands face a risk-reward challenge, balancing business opportunities with governance requirements. GenAI is also transforming how consumers live, work, and shop, offering new engagement opportunities. Following its breakout in 2023, GenAI’s influence will continue expanding, fundamentally changing consumer interactions and industry operations.

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