To excel in the evolving market, CMOs should harness GenAI for enhanced personalization, requiring enterprise-wide strategies for seamless integration. GenAI offers unprecedented potential for innovative, personalized marketing, as highlighted by its priority in sales and marketing per a survey. Success stories demonstrate its capability to refine customer engagement and increase e-commerce sales significantly. However, effective data management and compliance, alongside strategic implementation, are crucial. EY and Adobe's collaboration provides tools and expertise for CMOs to leverage GenAI effectively, emphasizing a transformational mindset for business growth.

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