The 2024 State of AI in Retail and CPG report highlights the growing adoption of AI in retail, particularly for improving operational efficiency and customer experiences. Key trends include the use of AI for store analytics, personalized recommendations, and loss prevention. While AI has led to revenue growth and reduced operating costs for 69% of respondents, challenges such as inadequate technology and lack of AI talent remain. Generative AI is emerging as a game-changer for marketing, content creation, and customer service, with many retailers planning further AI investments.

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