Generative AI (GenAI) is transforming the retail industry by enhancing customer experiences and operational efficiencies. Retailers are using AI for tasks such as demand forecasting, personalized recommendations, and supply chain optimization. GenAI, built on large language models (LLMs), enables new capabilities like virtual shopping assistants, creative content generation, and improved customer support. It also helps streamline internal processes, including IT support and procurement. To adopt GenAI effectively, retailers must focus on data quality, governance, and security, ensuring ethical use and reducing bias risks.

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