This EY POV explains how generative AI, as part of the broader AI stack, will transform HR from a process-driven support function into a tech-enabled strategic partner by 2030. Adoption is accelerating, with GenAI automating routine work, unlocking capacity, and improving decisions in areas like recruiting, learning, engagement, rewards, and operations. As “digital people teams” take on more HR work, roles such as HRBPs, CoEs, and HR Ops become more data-driven and strategic. The paper stresses clean data, clear AI vision, ethics, human-centred design, and value-focused roadmaps, and outlines EY’s frameworks and services to help HR leaders prioritize use cases and implement GenAI responsibly.

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