This research report presents findings from a global survey of 10,000 consumers on their attitudes toward generative AI. While most consumers express excitement about GenAI’s potential for better experiences and personalization, this enthusiasm is tempered by significant concerns around data privacy, transparency, misinformation and misuse. The report shows that consumers largely do not trust businesses to deploy GenAI responsibly and expect both regulation and corporate accountability. Ethical use, clear consent and transparency are positioned as essential to maintaining a “social license to operate.” The document argues that organizations adopting GenAI responsibly can build trust and competitive advantage, while those that fail to do so risk reputational, regulatory and financial harm.

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