In Q3 2024, 66% of shoppers planned to spend more or the same on electronics, with Black Friday sales in the Americas and EMEA increasing by 177%. Shoppers are keen on tech, with a third buying from new brands, and 85% researching products across multiple websites. Over the past six months, global consumer electronics spending grew, particularly in the UK (up 13%) and Japan (up 4%). High-priced items like laptops, video game consoles, and computer monitors saw significant sales increases. Regional trends include US shoppers buying gaming gear, UK shoppers upgrading kitchens, and Japanese consumers investing in entertainment tech.

Join for free to read