The Shopper Story 2022 report analyzes data from over 17,000 global respondents and 22,000 advertiser clients to explore current and future consumer trends. Key insights include: consumers increasingly turn to the open internet, using hybrid shopping methods like BOPIS, ROPO, and BORIS; consumer electronics dominate spending; shoppers prioritize sustainable products and shipping; and video is the most preferred online ad format, influencing all stages of the purchase journey. Download the report for exclusive statistics and insights into these evolving consumer behaviors.

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