Widening your retail media strategy enhances visibility across multiple consumer touchpoints. Shoppers frequently switch brands, channels, and platforms, acting on impulse or convenience. To capture these unpredictable moments, brands must adopt a broader retail media approach. This includes leveraging sponsored products, branded search, and category pages to maximize revenue. Using onsite display and video ads aids discovery, while offsite ads guide undecided shoppers. A full-funnel strategy combining online and offline efforts boosts sales and return on ad spend (ROAS). Maintaining omnichannel, always-on campaigns increases sales lift, with cross-retailer visibility and multi-platform presence critical for success.

Join for free to read