Widening your retail media strategy provides a clearer view of every commerce moment. Consumers now shop constantly, switching channels and brands impulsively. Reaching them requires capturing key moments, not following a linear journey. Retailers should focus on various entry points like retailer and category pages, as 47% of shoppers begin there. Sponsored products campaigns can boost SKUs by 39%, and targeting branded searchers can yield 36% higher AOV. Display ads help with discovery, increasing sales by 29.7%. A full-funnel, omnichannel approach improves ROAS by 42%, and integrating online with offline sales boosts conversion rates, providing a higher return.

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