The global beauty industry is booming, with online sales up 11% year-over-year in Q1 2024, outpacing overall retail growth. Key findings from Criteo's report highlight the importance of peak sales periods, where health and beauty products see 3-4x sales lifts. 72% of beauty shoppers plan to spend as much or more, with 85% of beauty sales converting on the first page, emphasizing the importance of sponsored product campaigns. Sustainability and brand values are crucial purchase factors for consumers, and omnichannel shopping is rising, with mobile traffic and transactions increasing. Sponsored ads can boost revenue by 30%, and brands must build loyalty during peak periods.

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