12/15/22, 11:14 AM 2020 Direct-to-Consumer Trends Case Study of a Global Electronics Brand https://ph.selluseller.com/resources/casestudies/how-an-electronics-consumer-brand-hit-direct-to-consumer-jackpot-in-south-east-asia 1/3 CASE STUDY As per hitherto business practices, fortune brands use a tiered product distribution model across the globe. Now with the emergence of eCommerce, brands want to have a wider reach and deeper connection with their consumers and hence are very serious about their online presence for product sales. This case study presents an insightful approach to how an electronics company improved its distributors’ network and eectively executed direct to consumer strategy with a comprehensive technological solution. Challenges: Almost all consumer electronics brands, si

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