The ROAS Trap

26 Pages

Retail media campaigns offer far more than just return on ad spend (ROAS). While ROAS is a critical metric, it doesn't capture the full value of these campaigns. Retail media drives incremental growth, increases new customer acquisition, boosts average order value, and enhances brand visibility. Campaigns often lead to greater market share, especially in a short timeframe. They also contribute to lower cost per acquisition and higher repeat purchase rates, with consumers who engage with ads returning for future buys.

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