The global retail media market is set to reach $179.5 billion in 2025, with 15.4% year-over-year growth. Key trends shaping the market include AI-driven ad automation and personalization, programmatic advertising for operational efficiency, and an expansion of ad formats. Strategic partnerships will support offsite growth, while in-store retail media remains a test-and-learn channel. Retail media will enhance its position as a full-funnel tool and drive first-party data use. Trust and transparency will be crucial for Retail Media Networks (RMNs), and measurement standardization will gain focus. These trends signal the maturation of retail media in 2025.

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