Excel’s widespread use and familiarity make it a default tool for pricing professionals, offering control and ease of use without additional training costs. However, Zilliant’s The Spreadsheet Trap highlights how reliance on Excel can undermine pricing strategies due to its limitations in handling complex, dynamic pricing data. Manual updates, error-prone formulas, and lack of real-time market insights hinder agility and accuracy. Transitioning to specialized pricing software, despite initial investment, enables automation, data-driven decisions, and scalable pricing optimization—ultimately driving better margins and competitive advantage.

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