Digital-first shopping is becoming the new front door to non-linear shopper journeys, with over 73% of store visits starting online and often ending in curbside pickups. Technology-based solutions are growing in response to labor shortages, rising wages, and high attrition. Investments in in-store technology will focus on improving inventory visibility, fulfillment operations, and automating tasks, with 67% of store tasks expected to be automated by 2025. The number of network-dependent technologies in stores is rising, with many retailers increasing the deployment of mobile and IoT/RFID devices.

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