Retail media networks bring traditional in-store promotions into the digital age, offering targeted ads on screens, mobile devices, shelves, and even products. This technology provides valuable insights into customer behavior, helping retailers optimize store layouts, product placement, and marketing strategies. It enhances omnichannel experiences by delivering personalized promotions and enabling retailers to sell ad space on their online platforms. By increasing customer engagement and generating new revenue streams, retail media networks transform grocery operations. Verizon supports this evolution with high-speed connectivity, ensuring seamless data processing and a smarter, more efficient retail experience.

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