The 2024 Connected Retail Experience Study, conducted by Verizon and Cisco, highlights omnichannel efficiency as a key priority for retailers. Investments focus on improving inventory accuracy, associate productivity, and process efficiency, while loss prevention emerges as a critical concern due to rising theft. Retailers recognize automation and AI's potential but face challenges in implementation due to a lack of understanding and skilled talent. The study also reveals a gap between IT and business leaders regarding digital transformation progress. As digital expectations rise, retailers must align technology with workforce needs and enhance seamless customer experiences across physical and digital channels.

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