Case Study

The Connected Customer Experience

The Connected Customer Experience

EUROPE CX defines brand success for consumers today The connected customer experience2 Introduction The COVID-19 pandemic has profoundly affected the ways in which people live. Lockdowns, remote working, concern for friends and family, juggling childcare, and uncertainty about the future have been challenging for all of us, but in different ways. Between December 2020 and April 2021, we conducted a global survey of 11,000 consumers across the United States, Latin America, Asia- Pacific and Europe to better understand how the COVID-19 pandemic affected their health, happiness, and social and professional interactions. Within Europe, the sample covered 4,500 consumers throughout France, Germany, Italy, the Netherlands, Spain and the UK. “The connected customer experience” explore

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