Retailers must provide a seamless digital experience to meet consumer expectations, blending online convenience with in-store shopping. Outdated store technology hinders efficiency, while digital solutions like RFID tracking, AI-driven inventory management, and cashierless checkouts enhance productivity and customer engagement. Labor shortages drive automation adoption, with 57% of tasks expected to be automated by 2026. Reliable connectivity is essential, and fixed wireless access (FWA) offers a flexible, cost-effective solution for scalable, secure in-store networks. FWA supports digital applications, enhances cybersecurity, and prepares retailers for future 5G capabilities, ensuring long-term success in a competitive market.

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