The 2022 Holiday Report shows 86% of consumers planned to shop online the same or more than pre-pandemic, with omnichannel retailers holding the greatest advantage as 54% browse online before buying in-store and 53% do the reverse. Gen Z spending fluctuated most, with 32% spending more, 25% the same, and 38% less. Major challenges include site search abandonment, where 68% fail to find what they need, 51% face navigation issues, and 42% lack shipping or pickup options. Other pain points are overwhelming returns, mainly due to poor fit and quality, supply chain issues, and sustaining customer loyalty. AI, virtual try-ons, and localized product guidance are key solutions.

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