The 2024 Holiday Shopper Report shows resilience in spending, with 76% of consumers maintaining or increasing gifting plans despite economic pressures. Many offset costs by cutting back elsewhere, particularly Gen Z and Millennials. Shoppers are highly persuadable, with 90% likely to add items to orders when tempted by free shipping or offers. While 85% cite concerns like budgets or delivery, the same share admit to impulse buying, especially in fashion, food, and beauty. Black Friday and Cyber Monday still attract 68% of shoppers, while 31% express interest in GenAI-powered advisory tools. Digital deal discovery dominates, and convenience trends like grocery delivery are rising.

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