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The customer journey multiverse: Are you ready?

The customer journey multiverse: Are you ready?

Informatech
Pages 20 Pages

This guide explores the complexities of the modern B2B customer journey, emphasizing the need for personalized, value-driven content to engage increasingly savvy and digitally native audiences. It highlights the shift from traditional sales funnels to more customer-centric strategies, focusing on the importance of understanding customer needs, leveraging data, and providing relevant content at each touchpoint.

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