MARKETERS, ARE YOU READY?
MARKETERS, ARE YOU READY?
10 Pages© Terminus Software, Inc. / terminus.com Third-party cookies are out and first-party data is in. Marketers, are you ready? / p.1 Third-party cookies are out and first-party data is in. MARKETERS, ARE YOU READY?For the last 30 years, marketers and advertisers have been using data to improve the accuracy and efficacy of their efforts. It all started with the cookie. Marketers know cookies for their ability to boost the accuracy of ad placements. But where did they come from? Cookies were developed in the 1990s as a way for websites to help advertisers track impressions. Soon they were used by ecommerce companies to keep track of items in your digital shopping cart while you browsed. Seeing the value of the data contained in the cookie, companies started swapping the data (second-
