The eBook How Relevant Are You? explains why AI-driven digital experiences must go beyond being merely correct to being truly relevant, delivering the right experience to the right person at the right time. It introduces the Coveo Relevance Maturity Model, which progresses from reactive siloed search to responsive unified search, prescriptive recommendations, and optimized personalization. The report emphasizes that people expect the same level of tailored experiences they get from Google, Netflix, or Amazon, and irrelevance often hides behind issues like poor search, low conversion, high support costs, and employee frustration. By unifying content, analyzing signals, and applying AI, organizations can achieve 360° relevance across commerce, service, workplace, and websites, building loyal

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