The 2022 Holiday Shopping Report shows that despite inflation and economic uncertainty, 80% of consumers planned to shop the same or more than past years, with 45% starting early to find deals. Gen Z emerged as the wildcard, with 46% shopping online more but 36% less, showing volatile loyalty and spending habits. Omnichannel remains key, as 54% research online before buying in-store and 53% do the reverse. Shipping delays and restrictive return policies risk abandonment, with 42% leaving sites without flexible options. Overall, personalization, AI-driven recommendations, and strong logistics are critical to capturing holiday revenue.

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