SUCCESS STORY SUCCESS STORY PERSONALIZATION E-COMMERCE & RETAIL GOAL To increase conversions EXPERIMENT Displaying personalized flash sales RESULTS +20% in conversion rate increases conversions by personalizing flash sales on its homepage VertbaudetCONTEXT Vertbaudet is Europe’s leading online retailer of children’s products, with over 100 million website visits and 20 million products sold every year. The brand has 70 bricks-and-mortar stores but 80% of its turnover is generated online. To improve the experience for every visitor and to increase online conversions, Vertbaudet wanted to increase engagement on its homepage and present each visitor with the particular offers that would interest them the most. Goal To increase the conversion rate of the weekly flash sales sho

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