SUCCESS STORY E-COMMERCE & RETAIL Moved from a gut to an insight-led eCommerce player with Kameleoon The Wine Collective INCREASED CONVERSION RATES 5.3% Targeted the right customer at the right time INCREASED TOP CHANNEL CONVERSION BY 15% Easily implemented UX changes based on A/B testing insights REDUCED BOUNCE RATE BY 18% Differentiated UX experience for new visitors vs. paid traffic HOW KAMELEOON HELPED THE WINE COLLECTIVE Can easily build and implement winning tests Moved from gut-based to data-based decision making Better able to target and reward top customers PERSONALIZATION A/B TESTING “ “I needed a powerful and easy-to-use platform that integrated with Shopify... ” Larissa Enright, CRO lead“ Partnering with a platform with knowledgeable experts who are technical and C

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