ynet Increases CTR by 46% with Taboola’s ‘Homepage For You’

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Taboola’s Homepage For You complemented ynet’s content strategy by personalizing homepage experiences and refining content discovery, which boosted CTR by 46% on Taboola-powered homepage positions. The collaboration combined journalistic curation with tailored recommendations, delivering a smoother, more engaging user journey and prompting broader adoption across platforms and sections. This case highlights Taboola’s capability to blend editorial value with automated personalization, enhancing engagement and performance for a major news brand.

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Case Study

ynet Increases CTR by 46% with Taboola’s ‘Homepage For You’

ynet Increases CTR by 46% with Taboola’s ‘Homepage For You’

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