1 trinityinsight.com Case Study Homepage Redesign32 North Front Street, Philadelphia, PA, 19106 trinityinsight.com | ph: 866-535-8807 CASE STUDY | Buy Auto Parts - Homepage Redesign STATISTICAL SIGNIFICANCE 99.74% 7.29% BOUNCE RATE DECREASE SUPPORTING DATA HYPOTHESIS The BuyAutoParts.com homepage featured an outdated look and feel and provided no clear next step. The team at Trinity Insight hypothesized that updating the homepage to a more modern and contemporary look and feel would decrease bounce rate and in turn, lead to an increase in progression rate to product pages via the prominently featured vehicle selection tool. HOW WE ACCOMPLISHED THIS Trinity Insight utilized the Visual Website Optimizer platform to implement an A/B test in order to determine which presentat

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