Cambridge Innovation Institute Quadruples Conversions by Personalizing its Customer Journey with Sitefinity
Cambridge Innovation Institute Quadruples Conversions by Personalizing its Customer Journey with Sitefinity
2 Pages© 2020 Progress. All Rights Reserved. CASE STUDY Cambridge Innovation Institute Quadruples Conversions by Personalizing its Customer Journey with Sitefinity INDUSTRY Publishing PRODUCT Sitefinity Insight SUMMARY Cambridge Innovation Institute (CII) had a massive content library—so big, many visitors couldn’t even find the content, events or training they needed. With Sitefinity, CII was able to personalize the customer journey and deliver relevant content, quadrupling conversion rates in the process. Challenge Content is king, or so marketers have been told. The reality is that unread and unused content litters every corner of today’s digital world. That’s because context is equally important to content—getting the right content in front of the right person becomes difficult,
