SUCCESS STORY SUCCESS STORY PERSONALIZATION E-COMMERCE & RETAIL GOAL To retain customers and increase upselling EXPERIMENT Personalizing product information pages to encourage sign-ups to the Vertbaudet loyalty club RESULTS +24% in club membership retains customers and boosts upsell by personalizing product information pages VertbaudetCONTEXT Vertbaudet is Europe’s leading online retailer of children’s products, with over 100 million website visits and 20 million products sold every year. The brand has 70 brick- and-mortar stores but 80% of its turnover is generated online. Customer loyalty is a key challenge for the brand, which particularly wants to retain mothers-to-be, a very important segment. Goal The brand’s goal was to encourage visitors to join the Vertbaudet loyal

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