SUCCESS STORY SUCCESS STORY A/B TESTING E-COMMERCE & RETAIL GOAL To boost conversions on product information pages EXPERIMENT Adding a link to its loyalty club on product information pages RESULTS +0.9% in conversion rate, leading to a significant rise in revenue due to the large number of products sold on the site boosts conversion by optimizing product information pages RakutenCONTEXT Rakuten is France’s third-largest marketplace platform, with around 11 million unique monthly visitors to its website. 70% of people who buy on the website are repeat customers and 55% of its turnover is generated by members of its Club R loyalty club. So it is important for the brand to offer a quality experience, with a particular focus on improving the experience for returning visitors. To

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