UBM’s Geek’s Guide to London recently brought London Technology Week to life online
UBM’s Geek’s Guide to London recently brought London Technology Week to life online
6 PagesUBM’s Geek’s Guide to London recently brought London Technology Week to life online. THE COMPANY THE COMPANY UBM is a global events-led marketing and communications services rm. The company helps businesses do business by connecting them through live events, digital and print media. Operating in over 20 countries around the world, UBM has an expert sta of 5,000. THE CHALLENGE THE CHALLENGE UBM ion interactive Case StudyThough UBM has many established content businesses, such as Information Week and IFSEC Global, the company does not have an established content presence in many of its markets. When UBM began working to promote London Technology Week, a gathering of more than 200 tech events taking place around London, the company wanted to create a piece of interactive content to rise abo
