VSP’s interactive calculator to help it’s customers determine the right plan for their needs. THE COMPANY THE COMPANY VSP Vision Care is the nation’s leading provider of vision care and coverage. Their mission is simple: provide aordable, accessible, high- quality eye care. One way VSP does this is through their direct-to- consumer insurance, VSP Direct, which provides comprehensive coverage for individuals and families. VSP ion interactive Case StudyTHE CHALLENGE THE CHALLENGE VSP’s Direct-to-Consumer Market Manager, Steve Gándola has focused on continuing to grow VSP’s online audience and increase awareness of the various plans oered. Unfortunately, many new customers have di culty dierentiating between plans. To address this pain point, an interactive experience was created to both

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