FedEx uses embedded interactive experiences to make shipping easy and increase revenue 82%. FedEx ion interactive Case StudyTHE COMPANY THE COMPANY The FedEx Small Business Center is a resource that guides entrepreneurs through the complex process of starting a small business and helping them navigate the shipping world. This also includes a wealth of information about freight shipping for both national and global markets. However, until recently, the site was extremely text-heavy, with over 900 static pages that could often be di cult to navigate. So, with eorts to enhance the site, Marketing Specialist Advisor Danny Kirkman, along with FedEx Freight Content Lead Brian Smith wanted to create an interactive experience to walk business owners through the often-complicated process of freig

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