BASF’s microsite finds new ways to engage an audience through interactive content. THE BRAND THE BRAND Founded in 1865, BASF has grown to become the largest chemical company in the world with over 112,000 employees worldwide. BASF focuses on creating “chemistry for a sustainable future,” with an emphasis on environmental protection and social responsibility. “The fact that the average reader spent 12 minutes on the “The fact that the average reader spent 12 minutes on the microsite tells me that not only is the site engaging, but microsite tells me that not only is the site engaging, but BASF ion interactive Case Studyalso people are spending time going through the also people are spending time going through the information. The content is engaging the reader.” information. The content

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