ion: A Key Catalyst to Dell’s Global Market Success BACKGROUND BACKGROUND Dell is a multinational technology corporation that provides technology solutions, services and support. "[ion's platform] was a key enabler in our online lead gen strategy that "[ion's platform] was a key enabler in our online lead gen strategy that resulted in a 10X increase in opportunities for our sales teams in a two resulted in a 10X increase in opportunities for our sales teams in a two year timeframe." year timeframe." –Josh Mueller, Senior Manager of Business Digital Marketing, Dell THE CHALLENGE THE CHALLENGE Dell ion interactive Case StudyDell’s Business Digital Marketing team needed a better way to create and globalize custom online lead generation pages. Prior to adopting ion, each new landing page was a

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