Annex Business Media, Canada’s largest B2B media company, transformed its operations with Omeda’s customer data platform (CDP), email, and marketing automation solutions. Facing data silos and inefficient audience engagement, Annex launched Lead Driver, a cross-channel marketing campaign integrating email, display ads, social media, and content gating. This resulted in a 60% increase in engagements and a 93% rise in form fill conversions. Omeda’s unified platform streamlined workflows, reduced manual tasks, and enabled personalized audience interactions, driving repeat ad bookings and continuous innovation in media marketing.

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