The old adage still resonates today Consumers still want service, convenience, quality and price; but achieving this promise requires anew perspective. In today’s multichannel world, consumers manage their lives with hand-held devices that provide instant connections to their networks of friends, brands and influences. They don’t understand why retailers can’t move with the same speed and agility. They expect seamless, personal service across every channel. They want to be treated as individuals, not part of a segment. Meanwhile, retailers are often stuck in silos with distinct systems and platforms. Most can’t recognize an individual customer across different touchpoints, business functions or countries enterprise-wide, let alone provide her with a seamless experience.

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