How to Personalize Cross-Channel Campaigns Using Metadata Personalization Maturity: Level 3Let’s take a trip down memory lane. At the beginning of your personalization journey, we briefly introduced you to the three levels of personalization: reactive personalization, proactive personalization, and individualization. Introduction (Top of the Personalization World) In the first guide , we focused on Level 1, where we explored how you can tap into your customers’ user and event data and turn them into tailored messages that resonate with your audience. To help elevate your personalization game, we presented Level 2 in the second guide. There, we specifically highlighted how data feeds can give you the flexibility to scale your cross-channel campaigns, therefore allowing you to del

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