CFE Media and Technology, a B2B publisher, leveraged Omeda’s customer data platform (CDP) to drive ad revenue and personalized engagement. They launched Own-the-Topic, a contextual advertising campaign generating $3.1M since 2021, and improved their welcome email series’ engagement by 20% year-over-year. Using Omeda’s automation and segmentation, CFE streamlined data management, enabling precise audience targeting and reducing operational costs by 75%. Their data-driven approach doubled webcast production, growing revenue by 50% in two years, reinforcing their commitment to innovation and efficiency in B2B media.

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