Active Interest Media (AIM), a niche media publisher, leveraged its loyal 30-million-strong hobbyist audience to drive growth but was hindered by a fragmented tech stack. To overcome this, AIM partnered with Omeda, integrating its audience data platform to unify customer insights, execute targeted campaigns, and streamline workflows. This shift enabled AIM to enhance engagement, successfully integrate newly acquired brands, and personalize outreach. With a data-driven approach, AIM is expanding its audience and monetization strategies while strengthening its media brands, ensuring sustainable growth in 2024 and beyond.

Join for free to read