Cahaba Media Group successfully reduced newsletter churn by over 11% through an automated re-engagement process using Omeda’s tools. They identified unengaged subscribers based on email activity, designed targeted re-engagement campaigns, and leveraged automation to clean and reactivate contacts. By continuously monitoring and processing engagement data, they reinstated 3% of previously suspended records and achieved a 14% open rate for reactivated subscribers. This approach helped maintain list health, improve deliverability, and enhance audience engagement while ensuring an optimal subscriber experience.

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