How to Personalize Cross-Channel Campaigns Using Data Feeds Personalization Maturity: Level 2In our first guide, we discussed Level 1 of personalization, also known as reactive personalization. There, we discussed how the power of your customers’ user profiles can be harnessed to build bespoke cross- channel marketing campaigns. For illustration, we also walked you through some B2C brands that have mastered the art of personalization, some of which include Alaska Airlines, Target, and The Dyrt. But, as you may know already, user and event data is just one aspect of personalization. To take your campaigns to the next level, you need to adopt a proactive approach to personalization using data feeds. This guide will explore what data feeds are, what they aren’t, and why they’re esse

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