Trendence Research - A Sales Coaching Intervention The brief: Trendence Research recruited a new Account Director to re-launch a unique product in a clearly defined market. They were convinced this was the right appointment with the right set of experiences, skills and qualities. After two months in the job, the new Account Director was facing some key challenges and barriers to success. The UK MD thought that an external intervention might help but was unsure of the form and content that would transform performance. The programme: After a consultation with the UK MD and the new Account Director, Inspire devised an accelerated five-pronged coaching/training approach. This included completing a Lumina Spark personality portrait followed by three four-hour coaching sessions, with ‘

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