Effective sales coaching requires a structured approach. Key elements include management buy-in, accessible conversations through recorded interactions, and a culture of collaboration and accountability. Coaching should focus on developing skills rather than just meeting quotas. Managers must provide constructive feedback, set clear goals, and encourage peer-to-peer coaching to reinforce learning. Regular, repeatable coaching sessions are essential, focusing on 1-2 skills at a time to avoid overwhelming reps. Creating a coaching culture, starting with onboarding, is vital for sustained success​.

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