JCDecaux – The Story-Selling Academy The brief: The UK’s largest Out Of Home player and one of the worlds most recognised media brands, JCDecaux is consistently looking for ways to improve their portfolio and their people. To develop the “most inspiring team in UK media”, they wanted to empower their team to go beyond what they knew, to develop a new style of selling that would make them stand out in the marketplace, deliver impressive growth, focus on audience over assets, and win awards. The team was aware that an experienced and exceptional sales team needed a development programme that went beyond the ordinary, pushed them out of their comfort zones, and taught them new skills that could be applied in the real world. The programme: The “Story-Selling” Academy was inspired b

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