TINYpulse Leveraging 3QA Growth Engine to Drive Volume & Efficiency 2 Leveraging Accelerate Growth Engine CLIENT TINYpulse, an employee engagement platform to help companies improve culture and employee happiness. PHASE I CHALLENGE Restructure SEM campaign to improve conversion volume and campaign efficiency. PHASE I SOLUTION We restructured the search campaign using 3Q’s Alpha/Beta structure. We identified top performing search queries and p

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