Keen.com: Optimizing Paid Search Campaign Structure and A/B Testing to Grow Revenue
Keen.com: Optimizing Paid Search Campaign Structure and A/B Testing to Grow Revenue
7 PagesBy David Rodnitzky, CEO Keen.com Optimizing Paid Search Campaign Structure and A/B Testing to Grow Revenue2 Case Study: Keen.com Client Keen.com, an online source of psychic readings Challenge To drive greater volume of new customers while improving Cost Per Acquisition (CPA) in an extremely competitive space. Early results were complicated by client’s unique tracking system, which resulted in underreporting and meant that we were unab
